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LECTRANAL® EXPANDS IN EUROPE
Lectranal® enters the Italian and Austrian markets in March.
As part of the Pharmasuisse line, Lectranal® is being marketed as a dietary supplement under the brand name Reactyl® and is being supported by an introduction campain aimed at doctors. It is available in pharmacies in Italy. Reactyl® will also be presented at Vitafoods International 2008 in May.
In cooperation with Kosan Pharma, Lectranal® is being launched in Austria as a dietetic foodstuff. In Austria, Lectranal® is sold in pharmacies and is supported by a strong marketing campaign. In April, Lectranal® will also be presented at Austropharm 2008.
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